Centers | Communication centre

The UKC is a central hub where technology, student creativity and academic activity converge. Through innovative media formats and contemporary digital tools, the centre offers a platform for sharing knowledge, fostering discussion and showcasing the ideas and achievements of the students and academic staff of UCM.

The Centre serves as the hub for all internal and external communication activities of the university. It is responsible for coordinating UKiM's communications, managing the university's brand and identity, building relationships with the media, students, staff, alumni and other stakeholders, as well as for crisis communication when necessary.

The programme activities of UKC are realised through various media and educational content: the student programme 'UKIM Nedelnik', the student programme 'Studentski Puls', the student newspaper 'Avangarda', the video series 'Academic Stories' and educational multimedia workshops. The media production is realised in collaboration with the Centre for Media Innovation at the 'Justinian I' Faculty of Law in Skopje.

The programme is structured into three segments. The first segment covers events and activities at the faculties, including conferences, significant meetings, memoranda signed, competitions, projects, and sporting and cultural events. The second segment covers the activities of the faculty and the University Student Assembly, decisions made, projects implemented and student achievements. The third segment contains announcements of forthcoming events and activities of UCM's units.

„'UKIM Weekly' is available on YouTube, with short promotional videos on Instagram, Facebook and TikTok.

The programme covers topics from various disciplines: education, technology, sustainable development, psychology, culture, youth entrepreneurship and student welfare. The episodes feature guests from academia, youth and civil society, as well as representatives of the business sector, who contribute to the quality of the programme through interviews and discussions.

The show is available on YouTube, with short promotional content on Instagram, Facebook and TikTok.

Publications in 'Avangarda' cover quality research, projects, cultural events and student initiatives on topics from science, sport, finance, culture, student welfare and career development. With a focus on digitalisation and multimedia tools, the newsletter uses modern methods for promotion and distribution via the University Student Assembly's website and Instagram profile.

View all posts from 'Avangarda'„

The aim of the series is to create a platform through which the academic community shares experiences and inspirations, motivating others towards similar achievements. The format of informal interviews creates an atmosphere of friendly conversation, allowing for an open and honest exchange of ideas. Through this production, the power of collaboration and the exchange of knowledge in enriching the university environment is promoted.

„'Academic Stories' are published on Instagram, TikTok and Facebook.

The workshops enable students to gain practical experience to prepare them for the challenges of the modern multimedia world. Professors and professionals from the field serve as lecturers, ensuring high-quality content and direct links to the industry.

The studio is equipped with state-of-the-art technology for recording, editing and content production. The programmes are designed to foster creativity and develop practical skills in media communication. Students have the opportunity to work on real projects, preparing themselves for the challenges of the professional world.

The space is open to all students at the University.